What I Believe
"Patients make the most important decision, whether they trust you, before you ever mention treatment."
The Confident Dentist
The 1-2-1 Linchpin
Course Summary
This is for the dentist who's ready to transform their conversations, improve case acceptance, and invest in working 1-2-1.
Over the course of the programme, you’ll learn to build genuine patient trust, understand how people really make decisions, and guide rather than sell, so patients say yes to the care that’s right for them, for the right reasons.
It works from the inside out, starting with your own state, confidence and identity, then we layer in the communication frameworks that change how every consultation feels.
You won’t become someone else. You’ll become the most effective version of the dentist you already are.
The course content is delivered weekly in short, bite-sized videos, ready to watch in your own time across 16 weeks. You get everything in the programme: the content, the community, and the group coaching calls.
The real difference is what sits on top of it; you work directly with Barry in private 1-2-1 sessions, rather than in a group. That’s what changes everything. Instead of learning from a room full of other people’s cases, every minute is spent on yours. The patient who went quiet. The fee conversation that felt awkward. We work on what actually happened in your surgery yesterday, and you leave each session knowing exactly what to do differently.
A message from Barry:
We begin with BOB your onboarding and orientation process, where we get to know exactly who you are, what you want, and where you want to be. Then we run a dedicated strategy session to pinpoint precisely where you want to be 12-months from now, and help develop the plan of action for achieving exactly that.
From there, we work the year in eight-week sprints. Every eight weeks, we meet to review what has happened, capture the wins, and set clear targets and goals for the next eight weeks. That rhythm is what keeps momentum going, because being a dentist is a demanding, busy role, and it’s easy for good intentions to slip. The sprints keep you focused, accountable, and moving.
Working 1-2-1 means we can go as deep as you want to. We build a bespoke plan around you, with my guidance every step of the way. And because it’s just the two of us, I can advise you on the personal as well as the professional, your career direction, your life outside the surgery, and the bigger decisions ahead, whether you’re planning to start a practice, buy one, or thrive as an associate.
You’ll also have accountability coaching with Sally, an executive coach, keeping you on track between our sessions. That combination, deep 1-2-1 work with me, plus consistent accountability with Sally is exactly why the 1-2-1 route so reliably delivers results.
Who is this course for?
This is for the dentist who's clinically capable, but knows something is missing in the conversation.
A coach in your corner.
Depth, privacy, and undivided attention.
This is for the dentist who’s clinically capable but knows something is missing in the conversation.
You’re good at the dentistry, that was never the question. But you can feel that the way you talk to patients about their options, their future, you fees, is where cases are quietly being lost. And you’d rather fix that properly than keep guessing.
With the 1-2-1 coaching, you get depth, privacy, and undivided attention. Maybe your diary makes fixed group calls difficult. Maybe you’d simply rather not work through the awkward, honest parts in front of an audience.
Frequently Asked Questions
For the right clinician, absolutely. In a group you share Barry's attention alongside other clinicians, and you learn a lot from their cases. 1-2-1, every minute is spent on yours; your patients, your practice, your patterns. You go straight to whatever is holding you back instead of working through a shared agenda. You also get Barry by your side seven days a week in a WhatsApp group, so the awkward conversation you had an hour ago gets sorted today, not whenever the next group call lands. That closeness is what makes the difference.
Reall access, and he is genuinely by your side rather than a fraction of a room. You get private 1-2-1 sessions with him, a strategy session to map your next twelve months, and eight-week sprint reviews through the year. Between sessions you have Sally keeping you accountable, and you have Barry on WhatsApp seven days a week. So when a tricky patient or a fee conversation comes up on a Tuesday morning, he is right there with you, not a fortnight away on the next call.
Sally is an executive coach who keeps you accountable between sessions. Dentistry is a busy, demanding job, and good intentions slip easily. She keeps the momentum and focus going, so the work you and Barry do together actually gets implemented. That is a big part of why the 1-2-1 route so reliably delivers.
Not at all. Associates, principles, and clinicians inside corporate groups all do this. The skills travel with you wherever you go. And if you are weighing up starting a practice, buying one, or staying as an associate, that is exactly the kind of decision we can work through together.
You keep the skills for the rest of your career, because this is not a technique you forget. Many clinicians continue with the coaching on a monthly basis. We will talk about the right next step for you when the time comes, and there is never any pressure to continue.
Dr. Barry Oulton
What I Believe
What I Believe
"You're not selling dentistry. You're serving people. There's a world of difference."
What I Believe
"People decide with emotion and justify with logic. Speak to the feeling first."
What I Believe
"I don't fix broken dentists. I complete the training of great ones."
